Dior store take-over at Harrods

dior harrods1

There’s been plenty of fashion fanfare in London over the past few months, from Chanel’s Little Black Jacket exhibition at the Saatchi Gallery to the Valentino retrospective and Mulberry-sponsored Tim Walker presentation at Somerset – and now it’s Dior who has their time in the spotlight. Long-term stockist Harrods is the fitting location for a pop-up exhibition, which took over 18 months to create and also includes a café, window displays and a temporary shop.

The exhibition coincides with Raf Simons’ second ready to wear collection at the house and a renewed emphasis on heritage, craftsmanship and design. Archive footage from Christian Dior’s 1947 New Look collection sits alongside work-in-progress toiles from the Spring 2013 haute couture collection, a tangible link between past and present and an important reminder of how the founder and the house continue to challenge and evolve.

dior pop-up at harrods

A dolls house façade opens the exhibition, peeking through the windows visitors can to see miniature furniture, all created using Dior fragrance bottles. This perfume theme continues in a dramatic installation piece that presents J’Adore bottles alongside the pieces worn by Charlize Theron in the accompanying adverts.  Other highlights include archive dresses (worn by Audrey Hepburn and Elizabeth Taylor), a homage to the Lady Dior handbag and an elegant stage set populated with numerous miniature dresses, all recreated in the Dior atelier.

Although famed Parisian brand, Dior nods to the locale with historical links between the house and the United Kingdom highlighted in documents and in design elements; a telephone box infused with Miss Dior fragrance, a dove-grey post box and skyline landmarks which are incorporated into the window design.

Dior at Harrods is open until April 14 2013.

This post was originally posted on statement.qa

dior pop-up at harrods

dior pop-up at harrods

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